Tag Archives: fashion iphone apps

Seven Ways You Can Effectively Enhance Your Facebook Presence

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When you consider that there are more than 800,000,000+ people and businesses on Facebook it’s clear that as a realtor you need to have a presence – your competition does! It’s not enough to merely set up a Facebook page for your office or for your business, you need to effectively manage and market it.

Here are seven ways you can get into the media fray and make effective use of Facebook:

1.  Be found. It doesn’t make sense to set up a Facebook page if you don’t spread the word or look for followers and likers. Announce your Facebook presence through the use of a link in every email that you send. When you send out flyers or newsletters or real estate brochures, make certain there is something in there that lets the recipient know you have a Facebook page. Put your Facebook URL on your website.

2. Offer quality content. Your clients don’t want you to be constantly and only announcing new products, parties, ideas or topics. While you will want to announce new ideas, you also want to offer clients and potential clients news they can use. Provide tips on style, fashion, tech, and even reminders on attractions in your area (perfect for out-of-towners that are unfamiliar with your region), links to local restaurants, links to newspaper articles about your area.

3. Offer relevant information. Provide up-to-date info about events in the area, current business statistics, offer information about sales and product comparisons and buying options, update product listings for anyone who may be interested in your product or services.

4. Gather staff/agent input. If you run an office with colleagues, ask them for input for the posts. Ask colleagues or friends to be a guest blogger/poster once a week and make certain they are prepared to respond to the comments their status updates may garner. Remember that Facebook is called social media because those who post want the conversation.

5. Have a purpose in mind. Why do you want a Facebook page? Just because the competition has one is not a good enough reason. You should have a Facebook page because you’re committed to interacting with clients and potential clients. Your Facebook page is a way to set yourself apart from the competition and to become known as the leader in your industry.

6. Set up an editorial calendar for your Facebook postings. An editorial such as CrossPinPoints, iSportsCal, iComCal or iREcal could be as simple as: Monday – tip day – whether you’re offering a moving tip, a restaurant tip; Tuesday, highlight a product or sale; Wednesday, ask a question as a way to get conversation moving. Ask about tips your followers have, ask how often your followers have moved, ask why they’ve moved, ask what they look for when they’re buying a product or service, etc.; Thursday, offer a link to a newspaper article, a banking article about mortgages and refinancing or how to buy a car, etc.; Friday, home trends updates i.e., popular colors, designs, information on swimming pool trends, etc.

7. Be consistent, reliable and persistent. If you’re planning a Facebook page you need to be consistent even if you’re only updating the page once a day and only on weekdays. If customers or clients come to your page a couple of days in a row and there has been no activity, they will likely move onto another company in the area that is consistent in his or her status updates.  Bottom-line is that if you are not committed to doing this then DON’T, because nothing is more useless than old news or a site that is NOT updated often – very often.

Facebook and other social media platforms are a great way to spread the word about who you are, what you do, and what sets you apart from the other companies in the area. Additionally, other than the time spent on the status updates, Facebook and other social media are low-cost and even no-cost ways to enhance your current marketing. Keep in mind though that your social media should work hand in hand with your other marketing efforts.

 

 

Fashion Apps on your iPhone

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It’s a wild world of apps, especially when it comes to fashion apps. The discerning technology-savvy woman can sort through the games where you dress a cartoon, virtual tween and find fashion apps that provide a second opinion on clothes or tell you if you already have that item in your closet.

Fashion apps are easy to find in the free category and most don’t go over $1.99. Many major fashion houses such as Ralph Lauren and Kate Spade have apps where you can shop their items, be the first to know about new releases and get a behind the scenes look at the runway shows.

The Best Free Fashion Apps

When you look for a “free fashion app” or “free style app”, you’re immediately bombarded with cartoon games. Strangely enough, they’re highly rated and have more than 3,000 ratings apiece. While most of them seem meant for a young audience, Fashion Fix Lite (Fashion Fix is available for $1.99) has more than 10,000 reviews and, I must say, is a blast to play. You’re trying to make “Romi” the most fashionable girl in town by picking out her outfits. If you put together three successful outfits, you get to move to the next level.

Ever wanted a second opinion before you walk out the door? That’s just what Go Try It On provides.  You can upload a picture and allow other app users to say “Wear it” or “Change it”. While this might be a hassle to use while getting dressed each day, I think it could be wildly useful in the dressing room.

If you’re looking for an all-in-one free app that includes make-up, fashion, style and celeb gossip, check out Lookz. It has combined the advice of a celebrity make-up arist with blogs about style and gossip to create a one-stop-shop for all fashion and style advice.

Finally, one of the most well-known apps among the blogosphere is Pose, where you can upload an outfit of the day, tag the brands you’re wearing and use it as a blogging tool.  It’s great for style bloggers or tech women who are already using apps and blogs daily. For ladies who aren’t so connected or aren’t willing to upload daily or weekly outfits, it might be a little too much. However, I recommend downloading the app even if you never intend to upload anything. It’s fun to see how other women put together outfits and you might happen onto deals that fashion bloggers are offering on certain brands. Pose has been featured in Mashable, TechCrunch and Independent Fashion Bloggers.

Of all the fashion apps, look for something that’s free, allows uploads and has a “cloud” community. Although Lookz is fun to play with, anything that is supported by a make up artist or specific brand is bound to push certain products and ads on the user. Pose and Go Try It On let you look to the community for advice instead of a specific “expert” because when we walk out the door, it’s the community that’s looking, not an expert in New York. Happy downloading!